If you were asked to describe yourself in one word, what would that word be? Would it be something like, honest, obsessed, driven, compassionate, humorous, empathetic or any myriad of other possibilities? Write down the one word you would use to describe yourself. Is it the same word other people would use to describe you?
I like to refer to that one word, as the foundation for you to state your brand, a reflection of who you really are and how the world perceives you to be. The most crucial element of your brand, if you are to be successful, is that you must be authentic. The picture you project to the world and the one people see, must be a true reflection of who you really are. People will see right through anyone who is pretending to be something they are not World Brands.
Is your Personal Brand the right one to Buy you to the Success you Desire?
Is your brand, showing the people around you that they can trust you? Are you reflecting and building a reputation filled with integrity and is it adequate to support you to achieve your personal and business goals?
Action Idea: Explore the brand you wrote down previously, see if it is authentic and ask yourself if it is supporting or sabotaging your efforts?
An Authentic Brand will Stand the Test of Time
Once you have built a strong brand, which allows the people around you to get to know, like and trust you. Your brand becomes your best asset, a constant reminder to everyone around you that, despite the whirl wind of change all around us, your authentic brand is reliable, trustworthy and a bastion of strength. No matter what the future may bring, your brand offers security for the future.
Your Personal Brand is not your Business Card
When thinking about your brand, get the notion out of your head that your business card, website or marketing materials are your brand. You can strive to design these to reflect your brand to the world, but always remember that your brand is that really powerful, crystal clear image or positive idea, which springs to mind, whenever people think about you. It is the foundation of what you stand for, reflecting your values, philosophies, attitude, abilities and commitment.
Who are you?
Your authentic brand tells the people, who you associate with or who you do business with, who you really are, whether you can be trusted, what you do and what makes you unique. It is a reflection of the value you project to the market place. The challenge we face is that, whether we are aware of it or not, we are projecting a brand to everyone around us. You can continue to project a brand to the world, over which you exert little or no control or you can use the awareness which flows from this article to start to sculpture an authentic brand, which will support you on your success journey.
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